Campaign India Team
Nov 02, 2009

Adland Rockstars: Rachana Roy

This week's Adland Rockstar is Rachana Roy, creative director, DDB Mudra.

Adland Rockstars: Rachana Roy

This week's Adland Rockstar is Rachana Roy, creative director, DDB Mudra.

Why did you get into advertising?
My mom is a copywriter and since the time I was a kid, I would hang-out a lot with her at agencies. I was a dubbing artist then and got familiar with the uncles and aunties (laughs) and the culture of the agency. So from a career point of view, it was a natural progression to join advertising. I wanted to be like the people I saw and met at advertising agencies. Besides, I love writing.

One thing you love about your job.
The fact that I do what I love and get paid for it. 

One thing you hate about your job.
Filling time sheets, signing musters and that late coming register.

If it wasn't for advertising, what would you be doing?
I would be a spy. No really, I wish I could be a spy right now!

A campaign you wish you'd done?
There are so many. ‘Got milk’, ‘Surprisingly ordinary prices’.

One person outside of advertising you'd want to have dinner with?
I only want to have dinner with people outside of advertising. And maybe Rakhi Sawant. It would be hilarious. She is so funny. She takes herself so seriously. The other day, she said in an interview that her relationship with her ex was platonic. (laughs)

What is the best job outside advertising?
The one that Barrack Obama has. You get awards for just thinking big ideas. Execution is not even required.

One lasting memory from your first few days in advertising?
My first job was with a guy who thought he was Charlie Chaplin reincarnated. He actually thought, spoke, dressed and acted like Chaplin.

One movie you can watch again and again.
Gone with the Wind. No, wait. Notting Hill!

One book you can read again and again.
There are so many. Catch 22, The Catcher in the Rye.

Campaign India

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