DDB Mudra has roped in Rachana Roy as creative director. Roy (pictured) joins from DDB Dubai, and in her new role, will be working on Lipton, Neutrogena, Clean & Clear, Tourism Australia and She Comfort. Roy will report to Rajeev Raja, creative head, DDB Mudra and Bobby Pawar, chief creative officer, Mudra Group.
Speaking to Campaign India, Roy said, "DDB is one of the most creative advertising networks in the world. Both Rajeev and Bobby have an enviable body of work. Besides, there is a sense of openness and flexibility in their style of working. Within a month of my joining here, I've been allowed to hire people and set up my team."
Roy has over seven years of experience working across agencies such as McCann Erickson, Publicis Ambience and Leo Burnett, handling brands like Citibank, Lakme, Radio Mirchi, Vaseline, L'Oreal and UTI.