Adland needs factory workers immediately

A quick word association game: Factory. Production line. Churn out.When you hear these words and phrases in a single sentence, what do you think of?Cars? Washing machines? Shoes? Handbags?Did you think of “advertising”?Unilever’s Rahul Welde did. Speaking (all too briefly) at an event in Mumbai, Welde spoke of the future needs of advertisers in the context of the changing media landscape, especially in-store media.

by Campaign India Team