adidas Originals has unveiled its first India co-created sneaker in collaboration with brand ambassador Ranveer Singh, marking a significant step in its localisation strategy. The drop reimagines the iconic Adidas Superstar silhouette through Singh’s personal lens, positioning Indian creativity within the global sneaker narrative.
The launch represents a shift towards hyperlocal storytelling, with the brand integrating cultural cues and individual expression into product design and communication. The sneaker draws inspiration from the Royal Bengal Tiger, reflecting themes of instinct, power and individuality. A black-and-white base anchors the design, complemented by tiger-inspired detailing across the three stripes, a bespoke ‘Ranveer Singh’ insignia and jewel-like accents that add texture and visual depth.
The campaign introducing the sneaker builds on these themes through a stylised ‘urban jungle’ narrative. Singh is positioned at the centre of a visually driven storyline exploring dualities such as precision and chaos, and restraint and freedom. This storytelling approach aligns with adidas Originals’ focus on originality, using cinematic imagery to create a distinct brand world that extends beyond product features.
The collaboration is positioned as more than a design exercise, functioning as adidas Originals’ first hyperlocal statement from India. By placing a local creative voice at the centre of a global icon, the brand aims to strengthen its cultural relevance and deepen engagement with Indian consumers, while contributing to the broader global sneaker conversation.
Bhawna Sikka, sr. brand director, adidas India, said: "We are proud to unveil the adidas Originals Ranveer Singh Superstar, a landmark moment for the brand in India. For over 50 years, the Superstar has stood as a symbol of originality across generations. This first co-created drop from India reinforces its place at the heart of global sneaker culture, while highlighting India’s growing influence in shaping what comes next. Our decade-long partnership with Ranveer Singh makes this moment even more meaningful as he becomes the first collaborator from India to reinterpret this iconic silhouette."
Singh added: "The Superstar has always been a part of my journey. From my first pair in college to co-creating my own today, this feels like a full circle moment. This design is an extension of who I am. The Royal Bengal tiger, my spirit animal, represents a raw, instinctive energy that felt natural to bring into the design. ‘Unleash the Original’ is something I deeply believe in, owning who you are. I am excited to share my take on this iconic silhouette with the community and be part of a legacy that continues to inspire originals around the world."
The campaign reflects adidas Originals’ broader marketing strategy of combining celebrity partnerships with culturally rooted storytelling. By anchoring the narrative in personal identity and symbolic design elements, the brand seeks to build stronger emotional resonance and recall.
Priced at INR 11,999, the adidas Originals Ranveer Superstar is available from April 24, 2026, across select adidas Originals stores, adidas.co.in and Myntra. The launch underscores the brand’s focus on integrating product innovation with storytelling-led campaigns to engage audiences across platforms.
