Campaign India Team
Mar 07, 2011

Adidas gets cricketers to inspire next-gen athletes through new campaign

WATCH the commercial created by TBWA India as part of the ‘Bring it on!’ campaign

Adidas gets cricketers to inspire next-gen athletes through new campaign


Adidas has unveiled the ‘Bring it on!’ campaign featuring Sachin Tendulkar, Virender Sehwag, Kieron Pollard, Lasith Mallinga and Dwayne Bravo that seeks to inspire next generation of athletes. The film, created by TBWA India, was launched on the official Facebook page of Adidas and went on-air over the weekend.
Watch the TVC (story continues below)
Commenting about the campaign Tushar Goculdas, director – sales and marketing, Adidas India, said, “Last year, our ‘Pure Cricket’ campaign showcased the grit, irreverence and passion of everyday cricketers for the game. ‘Bring it On' is a result of the insights we gained through conversations with cricketers. In our constant endeavour to inspire and create strong emotional engagements with consumers, this campaign explores the challenges and fears these great athletes face and the journeys they take to overcome them. The insight is conveyed using our fantastic portfolio of top cricketers from across the world.” 
Shiv Sethuraman, chief executive officer, TBWA India Group added, “Adidas is the athlete’s brand. It has a unique perspective. While most other brands look at cricket from the outside, adidas looks at the game inside out. The ‘Bring it on’ campaign seeks to leverage this perspective to show the athlete’s as they’ve never been seen before. The campaign demonstrates the passion and will that enable great cricketers to triumph over the doubts, fears, criticisms and expectations.” 
Creative Agency: TBWA India
Client: Adidas India
Film director: Uzer Khan


Campaign India

Related Articles

Just Published

1 hour ago

Goodbye Facebook, hello Metaface? Social media ...

Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand

2 hours ago

The top 10 skincare and cosmetics brands in ...

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.

6 hours ago

Fastrack moves on to self love

Watch the film conceptualised by Lowe Lintas here

10 hours ago

Yes Bank signals illicit cyber activities, ...

Watch the films conceptualised by the in-house team here