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The World Cup is less than two weeks away from us now, and brands are unveiling their FIFA related campaigns and product launches as the football carnival gets underway on June 11th. Adidas has done just the same with their new football boots; the F50 range. In this commercial, Adidas has used three of their brand ambassadors – Zinedine Zidane and arguably the two best strikers in the world currently – Lionel Messi and David Villa.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.