
Adfest 2015: 'One good campaign can make your agency enter folklore '
Raj Kamble provides a second update from Adfest 2015, where he’s part of the Design Lotus and Print Craft Lotus juries.

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X retires ‘unnecessary’ ads hashtag to help ...
Ads on X will be processed by AI.
Neuromarketing 2.0: When AI reads the room
As emotion-sensing tech rewires adland’s playbook, Findability Sciences’ CMO explains how marketers are swapping gut instinct for micro-expressions, heart rates and heatmaps.
MS Dhoni moves to trademark 'Captain Cool' moniker
The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.
Colour me heritage: Birla Opus paints India’s monuments
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.