AdEx will grow by 4.7%
GroupM’s mConsult’s annual study, This Year, Next Year paints a picture of growth for TV and radio, while newspapers and magazines, in addition to outdoor, will be hit hard. Although the economic situation in India is not as dismal as opposed to some of the other markets, the general sentiment continues to be negative. This is a result of global linkages of several key Indian players who are affected by parent company performance in other markets.
by Campaign India Team
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