AdAsia 2011: Day 3 Round-up

Catch session reports and a video interview with Chris Thomas from BBDO

Nov 04, 2011 05:41:00 PM | Article | Campaign India Team

We started our final day of the advertising festival with the session on conscious capitalism.

Next up were the team from Boston Consulting Group with their findings on women consumers in Asia.

After a quick catch up with Chris Thomas for a video interview, we were back post the delicious Matrubhoomi lunch, for the session by Robert Senior of Saatchi & Saatchi Fallon Group. Dug the "Swagger Wagon" video he showcased.

Lastly, PepsiCo's Indra Nooyi delivered a valedictory note, where she said creative adaptability is the best way for companies today to deal with uncertainty.