Advertising Media Marketing
Campaign India Team
Nov 04, 2011

AdAsia 2011: Day 3 Round-up

Catch session reports and a video interview with Chris Thomas from BBDO

AdAsia 2011: Day 3 Round-up

We started our final day of the advertising festival with the session on conscious capitalism.

Next up were the team from Boston Consulting Group with their findings on women consumers in Asia.

After a quick catch up with Chris Thomas for a video interview, we were back post the delicious Matrubhoomi lunch, for the session by Robert Senior of Saatchi & Saatchi Fallon Group. Dug the "Swagger Wagon" video he showcased.

Lastly, PepsiCo's Indra Nooyi delivered a valedictory note, where she said creative adaptability is the best way for companies today to deal with uncertainty.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Consumer health giant Kenvue begins global agency review

4 Consumer health giant Kenvue begins global agency review

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

6 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

8 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Edelman makes global leadership changes

10 Edelman makes global leadership changes

Related Articles

AdAsia 2011 commences in Delhi
Advertising
Nov 02, 2011
Campaign India Team

AdAsia 2011 commences in Delhi

AdAsia 2011: Day 1 Round-up
Advertising
Nov 02, 2011
Campaign India Team

AdAsia 2011: Day 1 Round-up

AdAsia:
Advertising
Nov 02, 2011
Gunjan Prasad

AdAsia: "Work that apes the West will never win at ...

AdAsia 2011:
Advertising
Nov 02, 2011
Raahil Chopra

AdAsia 2011: "The shopkeeper has been ignored": ...

Just Published

Knocking down new doors to creativity
Opinion
15 hours ago
Saumya Baijal

Knocking down new doors to creativity

Brands struggle to be heard in the din of headlines, viral trends and user-generated content. Entertainment and collaboration could help cut through the noise.

Starbucks bets on togetherness, one saffron latte at a time
Advertising
15 hours ago
Campaign India Team

Starbucks bets on togetherness, one saffron latte ...

The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?

Adobe takes a stab at rewriting B2B playbook with agentic AI tools
Marketing
15 hours ago
Campaign India Team

Adobe takes a stab at rewriting B2B playbook with ...

As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.