Campaign India Team
Jan 19, 2010

Abhishek Bachchan to host 'Idea National Bingo Night' on Colors

Colors has announced the launch of its first game show, 'Idea National Bingo Night', that will be hosted by Abhishek Bachchan. The show will go on air from Saturday, January 23 onwards, at 9 pm. The launch episode will feature Amitabh Bachchan as the special guest.

Abhishek Bachchan to host 'Idea National Bingo Night' on Colors
Colors has announced the launch of its first game show, 'Idea National Bingo Night', that will be hosted by Abhishek Bachchan. The show will go on air from Saturday, January 23 onwards, at 9 pm.

The launch episode will feature Amitabh Bachchan as the special guest.

Said Ashvini Yardi, programming head, Colors, "National Bingo Night is a fun-filled concept which has tasted a lot of success abroad and has now come to India to entertain our audiences. The most unique aspect is that even the television audiences can play the game in real time. Also, having Junior Bachchan hosting this show makes National Bingo Night the perfect ingredient for a fun-filled Saturday. With this show we plan to add variety to our weekend programming. You will witness Abhishek in a new endearing avatar that the audiences will surely enjoy with an exciting game of Bingo."

Said Abhishek, "The sheer simplicity of the idea and the fact that this show is highly interactive is what attracted me to it. Winning here is easy, you need not answer any difficult questions or perform any strenuous physical tasks. The idea is simple- leave behind all your worries, relax and enjoy. It's all about making your Saturday nights entertaining right in the comfort of your own home!”

Speaking about adapting the international format in India, Nachiket Pantvaidya, MD, Fox Television Studios India said, “We are excited about getting our international format, National Bingo Night, to India on Colors. We bring together a unique and a first of its kind interactive game format that gives the audiences both in studio and watching the show in any part of India an opportunity to win fantastic prizes with no effort. We have enhanced the format with music, dance and a host of celebrities and is sure to resonate with the Indian audiences.”

IDEA ‘National Bingo Night’ has two rounds of the number game Bingo played by a studio contestant or Abhishek’s guests, driven by numbers drawn from a 'Bingo Bubble'. The studio audience meanwhile has to predict the numbers and match them with the tickets that will be handed out to them. TV viewers too, can participate in real time and win prizes.

TV audiences need to check the day's leading papers for their tickets, or SMS for tickets. Alternatively, tickets can also be downloaded from the show's website http://www.bingo.colorstv.in/.
 
Read about National Bingo Night's pre-launch marketing campaign, here.

 

 

 

Source:
Campaign India