SKINN Fine Fragrances from the House of Titan has expanded its Amalfi collection with the launch of Amalfi Riviera, a new unisex Eau de Parfum inspired by coastal summer experiences. Originally introduced in 2019, the Amalfi range has been one of the brand’s established fragrance lines, and the latest addition marks SKINN’s entry into the unisex and gender-neutral fragrance category.
The launch is supported by a campaign featuring actor Abhay Deol, who appears in a film set against a coastal backdrop designed to reflect the fragrance’s positioning around relaxed summer living. The campaign revolves around the idea of ‘a summer that stays with you’, using understated storytelling and scenic visuals to evoke long summer days by the sea.
The campaign film presents Deol in a series of slow-paced and intimate moments, aligning with the fragrance’s themes of freedom, simplicity and modern confidence. Through the visual narrative, SKINN aims to connect with consumers seeking experiences associated with escape, leisure and slower lifestyles.
Amalfi Riviera has been developed around citrus and marine-inspired notes intended to recreate the feeling of sunlit coastlines, sea salt breezes and ocean waves. The fragrance has been created by perfumer Santosh Shinde, who has previously worked on several fragrance compositions for the brand.
Manish Gupta, ceo – fragrance and accessories division, Titan Company Limited, said, “Amalfi Rivera is a natural evolution of our Amalfi line. With this launch, we are not only extending a successful franchise but also responding to a clear shift in consumer preference towards fresher, more expressive, and unisex fragrances. The fragrance introduces a more contemporary citrus–marine olfactive. Amalfi Rivera is our interpretation of a modern summer, fresh, inclusive, and full of possibilities.”
The launch reflects changing consumer preferences in the fragrance category, particularly towards versatile scents suitable for warm climates and everyday wear. By introducing a gender-neutral fragrance, SKINN is also aligning with broader industry shifts around inclusivity and flexible personal expression.
The campaign has been rolled out across SKINN’s social media platforms, where the film featuring Deol is currently live. The digital-first communication strategy is aimed at engaging younger and lifestyle-focused audiences through visual storytelling and aspirational summer imagery.
Amalfi Riviera is dermatologically tested, IFRA compliant and adheres to EU safety standards. The fragrance is priced at INR 3,095 for a 90 ml bottle and is available through the brand website, SKINN kiosks across India, Titan World stores, Shoppers Stop, Lifestyle stores and e-commerce platforms.
Through the launch of Amalfi Riviera, SKINN continues to strengthen its premium fragrance portfolio while positioning the Amalfi collection around modern, experience-led storytelling and evolving consumer preferences.
