- Return the money that is owed to agencies by way of IT, GST refunds and dues from Government and PSUs for advertising bills to be settled immediately.
- Any payment made to agencies should not suffer any TDS deduction going forward, since there is unlikely to be any significant profit for the year.
- Banks and debtors provide the much needed cash flow to pay salaries and meet other essential expenses, etc.
- Treat advertising expenses as an investment and have this cost amortised over the next three years. This will encourage larger advertising outlay which will help revive the economy faster.
- Advertising expenses could be given weighted deduction while computing taxes. The suggestion is that every Rs 100 spent on advertising, should be treated as Rs 200, while computing the taxable income.
AAAI president reaches out to Government of India to 'show kind heart'
Sent a detailed set of recommendations on behalf of the members of the organisation to the Union Minister of Information and Broadcasting, Prakash Javadekar.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Hideos Luxury unpacks the weight of "emotional ...
The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.
Goafest 2024 and ABBY Awards to be held in Mumbai ...
The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.
Venke Sharma joins Sprinklr after departing from Disney
Sharma has joined Sprinklr as vice president and global head of product strategy after 11 years at Disney, reporting into chief technology officer Amitabh Mishra.
Publicis to shake up board: Arthur Sadoun takes ...
Two boards become one as supervisory and management boards merge.