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"Expect the MNCs to be good at conducting due diligence at least," Liqvd Asia, Managing Director, Arnab Mitra told Campaign India speaking of the InterPublic Group's recent launch of Liquid India
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.