Campaign India Team
Feb 26, 2019

A Blog Buster from Campaign India

Select articles written by Dr Sandeep Goyal are being presented in a paperback edition. The book is currently available online and in Crossword bookstores

A Blog Buster from Campaign India

It's a portal. It's a magazine. It's a paperback edition.

In a one-of-its-kind initiative, a selection of blogs written by Dr Sandeep Goyal for Campaign India are being presented in a paperback edition format.

The recently released book is available on portals like Amazon and in Crossword book stores and airports across the country.

Advertising veteran Goyal has spent more than 35 years in the media and advertising business with ad agencies like JWT, Grey, Mudra and Rediffusion DY&R. He has also served as the Group CEO of Zee Telefilms and as Chairman of the Middle East and Indian operations of the Japanese advertising giant, Dentsu. A gold medalist in English Literature, Goyal has a PhD and an MBA from FMS Delhi and is also an alumnus of the Harvard Business School.

Broadcasting industry veteran Raj Nayak says, "The topics covered in this book are extensive as Sandeep has written on issues as diverse as BCCI cricket rights to surrogate liquor advertising; the Mary Meeker Report to European data laws; the cooling down of Patanjali to Indigo's intemperance. I have equally loved blogs on Gen-X millennials and five-second ads."  

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next
Premium
2 hours ago

Blog: Sony Sab emerges as India's number one GEC, ...

The author reflects on Sony Sab's move to the top of the GEC pile and states what has gone right for the channel

Premium
#CreativeComeback makes an India entry
Premium
3 hours ago

#CreativeComeback makes an India entry

Diageo supports the initiative and the partners involved include Anomaly, D&AD, DDB Mudra, Geometry, Glitch, M&C Saatchi, MRM//McCann, Publicis, Uncommon, VMLY&R, Wunderman Thompson amongst others

Premium
Epica Awards 2019: Four shortlists for India
Premium
4 hours ago

Epica Awards 2019: Four shortlists for India

FCB India has three while Stark Communications has one

Premium
Suraj Pombra elevated as executive director at Publicis India
Premium
6 hours ago

Suraj Pombra elevated as executive director at ...

Pombra will also take over the role of country head for the bespoke unit created for Mercedes Benz India