Campaign India Team
Aug 31, 2011

9X Media Group launches Punjabi music channel 9X Tashan

The channel will go on air as well as be streamed live on their website from 31 August 

9X Media Group launches Punjabi music channel 9X Tashan

9X Media Group, which runs 9XM, are entering the regional music genre by launching 9X Tashan, a Punjabi music channel. Positioned as a 24-hour channel playing hit contemporary Punjabi music, it is targeted at free-spirited Punjabi viewers who take pride in everything related to Punjab - Food, Culture, Music, Costumes, etc. 9X Tashan will go on air from 31 August, and will be widely available across satellite and cable homes. The channel will also be streamed live online on the channel’s website – www.9xtashan.in and on the mobile platform.

Punit Pandey, sr. vice president and business head, 9X Media Group, said, “Our commitment to offer super hit music and humor to our viewers continues with 9X Tashan. The channel will air the latest and best Punjabi music across all genres - pop, romance, underground, action, folk, etc – interspersed with rib-tickling short episodes of characters created in 3D animation. We plan to create a loyal viewer following with our animated characters similar to that of 9XM.”  

Commenting on the launch, Sandip Bansal, managing director, 9X Tashan, added, “We are pleased to partner with 9X Media Group and launch a channel that combines the traditional and modern sounds coupled with the vibrant colours of Punjab. 9X Tashan has an up-tempo, vibrant, happy and humorous personality.”
 
9X Tashan will also have a theme song which has been recorded with the best and most popular singers and musicians from the Punjab region. The channel will also air a series of humorous animated shows presented by animated characters who are part of the 9X Tashan gang. The gang will entertain viewers with jokes, interesting anecdotes from Punjab, and exciting trivia. 

Source:
Campaign India

Related Articles

Just Published

Premium
Warc Rankings: India dominates creativity, effectiveness rankings
Premium
2 hours ago

Warc Rankings: India dominates creativity, ...

FCB Ulka's 'No Sindoor Khela' tops campaigns for creativity while The Womb's 'Let's make viral products instead' is top of the effectiveness list

Premium
JWT Mindset chairperson emeritus resigns, alleges misdemeanour by the majority stakeholders
Premium
16 hours ago

JWT Mindset chairperson emeritus resigns, alleges ...

Santha John also gives up her minority stake and questions the handling of the agency since 2017

Premium
Affle ropes in Resultrix co-founder Gulrez Alam
Premium
19 hours ago

Affle ropes in Resultrix co-founder Gulrez Alam

Prior to this, Alam's entrepreneurial stint was in the fintech domain where he founded an algorithmic trading company

Premium
Mullen Lintas wins Ruosh's creative mandate
Premium
20 hours ago

Mullen Lintas wins Ruosh's creative mandate

Account won post a multi-agency pitch