Advertising Research and Rankings
Campaign India Team
Apr 22, 2025

62% of IPL viewers are interested in payment apps; only 9% in mouth fresheners: Report

While 21% of men recall auto ads, 17% of women recall food & snack ads in IPL 2025, according to a survey by CrispInsight and Kadence International.

As IPL 2025 continuing till May 25, 2025, impactful advertising depends not on reach but with relevance, according to eDART-IPL25 study. | A still from IPL 2025 KKR vs GT match highlights.

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