Name: Reilly Rebello
Job: Associate creative director – Tribal DDB
Professional mission: To create and help create digital creative work that’s amongst the best in the world.
Personal mantra: You’ll get another job. But you won’t get another family.
Drag myself out of bed after hitting ‘snooze’ thrice.
Sweat it out at the local ground and wonder why the hell would someone get up at 6 am in themorning to bloody laugh at the top of their voices. Doctor Asthana, are you listening?
Gobble down my scrambled eggs, baked beans, sausages, toast and tea. Talk about the day ahead with wifey.
Run for the bus.
Run for the train. Get into an argument with an old man for taking over 2 millimeters of his sacred space. It takes experience to understand the comforts of the fourth seat.
Reach office. Run to swipe in. (fail)
Lie about being out for a meeting.
Get e-mails out of the way, plan the flow of jobs with the team and start a fight on Facebook. Start doodling and scribbling in my recycled paper notepad.
Some office lunch. And if I’m really lucky some beer. Make that lots of it.
Check out what’s happening in the world of design, digital, advertising, Formula 1, hockey and the Simpsons. (It’s surprising how much Twitter helps in this case) What next? Pass it on and discuss it with the team. Check on the Facebook fight and add a few more gallons of fuel to the fire.
Convince clients that digital is not the next big thing. It already is.
Back to office. Listen to a few more ideas. Bounce a few more ideas. Brainstorm with the team (which I think is the best in India).
Start thinking if the day was well spent. If not, back to scribbling and doodling and some more scribbling, all while sipping on beer.
Dread the hour long journey in a dirty, packed local train. Head home anyway.
A huge mug of beer, steaming hot home cooked food and some good conversation with wifey.
Day nears an end, but something’s still amiss. A rerun of FRIENDS, followed by mindless racing games. Awesomeness.
Laugh my ass off to sleep.