Campaign India Team
Feb 08, 2010

24 hours with: Anshumani Khanna

Name Anshumani KhannaJob Associate creative director, DDB MudraProfessional mission Make the hours countPersonal mantra Wake up with a smile. It sets the tone for the day. 7:00am Riding alongside Genghis, commanding a tuman of ten thousand, barking orders to bring down the gates of Samarkhand.8:00am Ting tong.8:45am Trying to read the paper, decide the dinner menu, eat breakfast and get the house cleaned.

24 hours with: Anshumani Khanna
Name Anshumani Khanna
Job Associate creative director, DDB Mudra
Professional mission Make the hours count
Personal mantra Wake up with a smile. It sets the tone for the day.
 
7:00am Riding alongside Genghis, commanding a tuman of ten thousand, barking orders to bring down the gates of Samarkhand.
8:00am Ting tong.
8:45am Trying to read the paper, decide the dinner menu, eat breakfast and get the house cleaned.
9:30am Realise that FM is actually a God send, it always manages to make me sing to work!
10:00am The ‘where are you calls’ from office. Followed by texts from the boss.
10:15am Walk into office, give servicing the ‘I just scaled the Himalayas to get here look’. Succeed.
10:30am Tea. Timsy. Briefs. Guru. Ameya. Tea.
11:00am Check mails. Update Facebook. Entertain servicing.
12:00noon Finally settle down to thinking. Write. Write some more.
1:00 pm Dal. Rice. Chicken Curry. Chawli Mushroom Masala. Tomatoes. Mirchi. Buttermilk.
2:00pm Complain that I’ve eaten too much. Start thinking again.
2:30pm The laws of digestion take over. Console myself that it’s all brain food. The thinking seems to agree.
3:00pm Make a mental note to have a chat with planning. My best friend calls instead. Play agony aunt.
3:30pm Tick. Tock. Tick. Tock. Tick. Tock.
4:00 pm Cracked! Think we’ve nailed it. Celebrate with tea.
6:00 pm The boss doesn’t think it hits the spot. Return with bruised ego in hand. Tea.
6:30pm Write. Rewrite. Rewrite some more.
7:00pm Sit in front of the boss. Tap shoes. Tap the pencil. Look at the roof. Think it could do with some fresh paint.
7:30pm He likes something. Pat self on the back. Celebrate with tea.
8:00pm Decide we’ll start executing first thing in the morning. Decide where to go.
8.30pm Hold servicing to ransom with a couple of artworks. Get them to push the deadlines.
9:00 pm Check mails. Update Facebook. Vow to catch up with old friends.
9:30pm Get home. Swim. Chilled Beer.
10:30pm Egg Curry. Rice. Gawar. Tomatoes. Mirchi. Mysore Pak.
11:00pm Surf. Surf some more. Chat on the phone. Smile. Chat some more.
12:00am Genghis beckons.
1:00am Sip black Airag in the perfumed gardens of Samarkhand.

 

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Founder of WATConsult Rajiv Dingra announces RD&X ...

The deep tech network will help businesses become real-time and disruptive

6 hours ago

Hansa, Republic respond to accusations of illegal ...

Hansa states that the last time it bought advertising space from Republic TV was in 2018

10 hours ago

WICCI launches PR and digital marketing council

Will be led by Kavita Lakhani, executive director, Lintas Live

14 hours ago

Edelweiss MF uses Kabaddi analogy for 'Balanced ...

Watch the film conceptualised by TBWA-DAN here