236: Colors now stargazes

Colors, the general entertainment channel from the Viacom18 stable, jumped to (joint) second in the GEC stakes in week 39 TAM ratings with 236 GRPs (CS 4+), jumping from 217 GRPs in week 38. Zee improved its performance marginally to hold on to the psychologically important number two spot with the same delivery as Colors, 236. Zee was at 232 in week 38. STAR Plus continued to dominate, inching back towards the 300 mark at 298 GRPs. 

by Campaign India Team