The 10th annual Effie Index ranking considers the performance of 4,000 finalists and winning entries in one global, four regional and 46 national Effie Awards competitions held worldwide from 1 January 2019 to 31 December 2019.
Ogilvy India ranks second in the 'Most Effective Agencies' list followed by McCann Worldgroup India. Also in the top 100 are DDB Mudra (18), The Womb (24), Mindshare India (47).
In the 'Most Effective Independent Agencies' list, The Womb ranks third. The agency is the only Indian representative on the list.
"Marketing effectiveness matters more than ever, especially in times of economic uncertainty," according to Traci Alford, president and CEO of Effie Worldwide, which is why the 2020 Effie Index is particularly noteworthy.
Here are the most effective leaders in their respective categories:
Brand: Unilever
Marketer: Coca-Cola
Agency holding group: WPP
Agency network: McCann Worldgroup
Agency office: FP7McCann Dubai
Independent agency: Banda
For the full rankings click here.
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