Campaign India Team
Jun 09, 2020

2020 Effie Index: Ogilvy, McCann, The Womb among Indian high-performers

The 10th annual ranking includes brand, marketer, agency holding group, agency network, agency office and independent agency.

2020 Effie Index: Ogilvy, McCann, The Womb among Indian high-performers
The 10th annual Effie Index ranking considers the performance of 4,000 finalists and winning entries in one global, four regional and 46 national Effie Awards competitions held worldwide from 1 January 2019 to 31 December 2019. 
Ogilvy India ranks second in the 'Most Effective Agencies' list followed by McCann Worldgroup India. Also in the top 100 are DDB Mudra (18), The Womb (24), Mindshare India (47).
In the 'Most Effective Independent Agencies' list, The Womb ranks third. The agency is the only Indian representative on the list. 
"Marketing effectiveness matters more than ever, especially in times of economic uncertainty," according to Traci Alford, president and CEO of Effie Worldwide, which is why the 2020 Effie Index is particularly noteworthy.
Here are the most effective leaders in their respective categories: 
Brand: Unilever
Marketer: Coca-Cola
Agency holding group: WPP
Agency network: McCann Worldgroup
Agency office: FP7McCann Dubai
Independent agency: Banda
For the full rankings click here.
Campaign India

Related Articles

Just Published

15 minutes ago

Deepender Rana to lead Kantar South Asia as Preeti ...

Rana was leading Kantar's Insights business in greater China

51 minutes ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio

11 hours ago

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered

11 hours ago

Amazon Prime Video issues apology for 'objectionable...

Move follows protests against series' content, drawing FIRs against makers, cast, in MP and Maharashtra in January 2021