We bring you the pick of the ad films published on Campaign India in 2012.
We bring you the pick of the ad films published on Campaign India in 2012.[View the story "2012 Campaign 100: Part 1 of 4" on Storify]2012 Campaign 100: Part 1 of 4Storified by Campaign India· Sun, Dec 30 2012 16:55:11Chevy continues to ride on emotional bandwagon with new TVCIn sync with its corporate campaign, ' Sang rishte chale', Chevrolet has rolled out a new TVC that showcases emotions enmeshed in a fathe...Bajaj Discover's new campaign shuns "chalta hai" attitudeBajaj Auto has come out with a new campaign to distinguish the positioning of one of its brand, Discover, from its rival brands in the ma...XUV500 TVC urges people to tell storiesMahindra launched their much talked about global SUV, the XUV500, in September 2011. The car received more bookings than expected, leadin...Polo and Vento will bring you back to life says Volkswagen in new TVCVolkswagen India has launched a new TVC for its hatchback Polo and its sedan Vento. The TVC created by DDB India rolls back to the 1970s....Hero MotoCorp takes crowdsourcing routeThe Hero MotoCorp 'Hum Mein Hai Hero' song was one of the most popular advertising jingles of 2011, proof of which lay in the fact that m...Maruti releases first TV commercial for 'LUV' ErtigaLowe Lintas has created the launch campaign for Maruti's 'Life Utility Vehicle' (LUV), the Ertiga. The TVC shows how the LUV helps a coup...Salman Khan does a Dabangg for Suzuki Hayate's launch campaignFollowing his appointment as brand ambassador for Suzuki Motorcyles in India, Salman Khan returns to his Dabangg avatar for the launch ca...Maruti drives mileage promise with 'Kitna deti hai' sequelMaruti Suzuki India is continuing with its 'Kitna deti hai' campaign, restating its claim that it makes India's most fuel efficient cars....Hero's mileage advantage makes India go 'Vroom vroom', says new campaignHero MotoCorp has released a new TV commercial which rides on the mileage of its motorbikes. A film created by Law & Kenneth shows differ...Virat Kohli introduces India to 'Waku Doki' moments, for ToyotaToyota has launched a new campaign which introduces its new brand ambassador Virat Kohli, and its new brand thought 'Waku Doki'. A film s...Dream Yuga takes the emotional route in launch campaignHonda Motorcycle and Scooter India recently launched its 110 cc bike, the Dream Yuga, for which a TVC has been unveiled. Created by Dents...A twist on iconic Sholay song for new Renault Scala campaignThe new TV ads for Renault Scala feature a school-going kid who finds himself three fast friends who're willing to do anything for him, o...Mahindra's 'Live young, live free' campaign celebrates adventure, showcases UV portfolioA new brand campaign showcasing all of Mahindra Automotive's utility vehicles is currently getting clicked and shared in good measure on ...Nissan rides on music to promote new offering EvaliaFor the launch of Evalia, Nissan has unveiled 'moves like music' campaign featuring musicians Sunidhi Chauhan, Swanand Kirkire, Anushka M...Ceat Tyres grips a higher position, says 'Know where to stop'After last year's 'The roads are full of idiots' series, Ceat Tyres has taken a higher ground in its new campaign to communicate the stro...Maruti Suzuki celebrates the festival called lifeMaruti Suzuki's latest corporate brand campaign ' Rishton mein hum jeete hain', created by Publicis Capital, pays tribute to the joy of c...Groupon India deals in humour to cut through the clutterOnline deal site Groupon India has released its first brand campaign. The brand has chosen the high humour route to highlight the 'crazie...'Don't shop, Flipkart it', is new mantra of Flipkart.comIn an attempt to popularise the brand name as a verb, Flipkart.com has rolled out a new campaign that propagates, 'Don't shop, Flipkart i...Zomato releases 'The Last Wish' TVCZomato.com has released its latest television commercial following a crowdsourcing initiative. The online restaurant guide had conducted ...Myntra.com drives home benefits of buying online in new campaignMyntra.com has unveiled two new TVCs which underline the advantages of shopping online, on the portal. The television commercials created...Flipkart is back with 'kids as adults' in the new campaignFlipkart.com is out in the market with a new campaign titled, " Shopping ka Naya Address". The campaign created by Happy Creative Service...eBay's new campaign urges you to realise your aspirationseBay is out with its new integrated marketing campaign - 'Want it. Get it'. The campaign has been conceptualised and created by Law & Ken...OLX continues with its 'bech de' campaign with two new TVCsContinuing with its ' bech de' campaign released in June 2011, Olx.in has released two new TVCs. The films created by Saatchi & Saatchi, ...
Storified by Campaign India· Sun, Dec 30 2012 16:55:11
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The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging