Campaign India Team
Jan 07, 2010

2010 will be seen as the year of the negotiator

If there is a single word which will dominate the business in 2010, that word is ‘negotiation’.Last week, OMD was awarded the Unilever media account in China. According to sources, the incumbent agency, Mindshare, was willing to reduce their fee by 25% compared to the previous year. OMD, it seems, has agreed to take on the account at a price that is a whopping 33% lower than Mindshare’s fee of last year.That is the story of the next year in a nutshell.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

3 hours ago

Instamart and Netflix launch Stranger Things-inspire...

The Stranger Things-themed activation in Delhi-NCR extends the in-app Telekinesis Store into an offline space.

3 hours ago

Manasi Parekh features in Malabar Gold & Diamonds’ ...

National Award-winning actor is the Gujarat face of the brand's latest ‘Brides of India’ edition.

3 hours ago

WPP defers some pay reviews to 2026

It is understood the deferral affects all WPP networks.

3 hours ago

NSE’s new campaign warns investors against ...

The nationwide investor awareness initiative focuses on identifying and avoiding fraudulent online investment platforms.