Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
If there is a single word which will dominate the business in 2010, that word is ‘negotiation’.Last week, OMD was awarded the Unilever media account in China. According to sources, the incumbent agency, Mindshare, was willing to reduce their fee by 25% compared to the previous year. OMD, it seems, has agreed to take on the account at a price that is a whopping 33% lower than Mindshare’s fee of last year.That is the story of the next year in a nutshell.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.