Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Jan 14, 2010
Why Sam Balsara should laud Unilever decision
As we go to print, it’s all over bar the shouting as far as the Unilever India media review is concerned; from all that we understand, Mindshare retains the account. I’m relieved. Not because I didn’t want OMD to win the business; it’s because the movement of an account as large as Unilever is not what anyone needs in January. While I’m relieved, so should the CEOs and HR heads of all the media agencies barring OMD.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
17 hours ago
India’s consumers redraw the map of aspiration
Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.
Advertising
20 hours ago
WPP boss Cindy Rose awarded $6.1 million in shares ...
Shares will vest over five-year period.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
22 hours ago
Clarity cuts through advertising’s noise
As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
In-Depth
23 hours ago
Indian consumers push food brands toward health, ...
While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.
