Why Sam Balsara should laud Unilever decision

As we go to print, it’s all over bar the shouting as far as the Unilever India media review is concerned; from all that we understand, Mindshare retains the account. I’m relieved. Not because I didn’t want OMD to win the business; it’s because the movement of an account as large as Unilever is not what anyone needs in January. While I’m relieved, so should the CEOs and HR heads of all the media agencies barring OMD.