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The shortlist for the Press Lions category has been announced. India has a total of 13 shortlists in a category that had 395 shortlists.Leo Burnett has a shortlist for its campaign Tide Dirt Magnets for P&G (Coffee, Ink, Egg, Ketchup)McCann Worldgroup Mumbai has a shortlist for the campaign Videocon Air Conditioner (Chaise lounge and Rug)
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.