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The shortlist for the Press Lions category has been announced. India has a total of 13 shortlists in a category that had 395 shortlists.Leo Burnett has a shortlist for its campaign Tide Dirt Magnets for P&G (Coffee, Ink, Egg, Ketchup)McCann Worldgroup Mumbai has a shortlist for the campaign Videocon Air Conditioner (Chaise lounge and Rug)
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At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.
The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.
AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.
INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.