Advertising In-Depth
Arati Rao
Sep 21, 2012

Cinthol embarks on ‘Alive is Awesome’ journey

In conversation with Nisa Godrej and Sunil Kataria (Godrej Consumer Products), and creative partner Creativeland Asia’s Sajan Raj Kurup

Nisa Godrej (L), Sunil Kataria (C) and Sajan Raj Kurup (R)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Adani seeks single agency for INR 600-crore media overhaul

5 Adani seeks single agency for INR 600-crore media overhaul

Johny Lever features in KFC’s new Feastival campaign

6 Johny Lever features in KFC’s new Feastival campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

7 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Kinder Joy launches DC-themed Funko Pop! collection in India

8 Kinder Joy launches DC-themed Funko Pop! collection in India

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

10 How Perfetti’s marketing formula endures amid India’s changing tastes

Related Articles

Sunil Kataria elected as chairman of ISA
Advertising
Sep 22, 2020
Campaign India Team

Sunil Kataria elected as chairman of ISA

Cinthol revamps with adventurous 'Alive is awesome' campaign
Advertising
Sep 24, 2012
Arati Rao

Cinthol revamps with adventurous 'Alive is awesome' ...

Sunil Kataria re-elected as chairperson of ISA
Advertising
Oct 02, 2022
Campaign India Team

Sunil Kataria re-elected as chairperson of ISA

Sunil Kataria re-elected as chairman of ISA
Advertising
Sep 28, 2021
Campaign India Team

Sunil Kataria re-elected as chairman of ISA

Just Published

The new Omnicom, post IPG acquisition: The end of an era?
Advertising
2 hours ago
Campaign India Team

The new Omnicom, post IPG acquisition: The end of ...

SOUNDING BOARD: From mourning the loss of legacy brands to asking tough questions, industry leaders reflect on the biggest news this week.

Tata Tea Agni uses AI storytelling to elevate rural homemakers’ narratives
Advertising
1 day ago
Campaign India Team

Tata Tea Agni uses AI storytelling to elevate rural ...

The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ for brand collaboration
Advertising
2 days ago
Campaign India Team

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ ...

The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.

Spotify Wrapped taps fan banter to fuel its campaign
Marketing
2 days ago
Vinita Bhatia

Spotify Wrapped taps fan banter to fuel its campaign

Emraan Hashmi and Raghav Juyal anchor the annual campaign as India’s data-led, creator-heavy listening habits take centre stage.