Campaign India Team
Feb 09, 2017

Zivame pitches itself as the lingerie companion for all women, occasions

Watch the ad film conceptualised by Lowe Lintas here

Zivame has rolled out a new campaign titled '#FitForAll' that has been conceptualised by Lowe Lintas.
 
The film features women getting ready for different occasions and how Zivame's range is fit for them. From a woman going to work, to one hitting the gym, and more, Zivame's lingerie accompanies these women with different bodies.
 
Sirisha Tadepalli, marketing director, Zivame, said, “At Zivame, we put consumers at the core of everything we do. Being in the e-commerce business has given access to rich data. This, when combined with our understanding of various body types, has led us to creating the widest range that Indian women truly deserve - from 28A to 46H. To bring this alive, we’ve chosen a cast that’s diverse, in terms of body type and life-stages. This film is our endeavour to ensure that every woman finds her perfect fit, and doesn’t have to ‘fit into’ anything, be it lingerie or life.”
 
Rajesh Ramaswamy, executive director, Lowe Lintas, added, “Most lingerie ads feature lingerie models, and as a result, we felt like the category itself lacked a certain authenticity. Because lingerie is such a personal thing, we wanted our communication to be an honest representation of women in India today. We used real women from various walks of life to illustrate just how diverse and awesome they really are. A simple proposition that captured this spirit of #FitForAll”
 
The film is currently on-air on television and went live on YouTube on 8 February 2017.
 
CREDITS:
 
Client: Zivame
Creative agency: Lowe Lintas 
Production house: Walkabout Films 
Director: Navzar Eranee
Media agency: Lodestar
Source:
Campaign India

Related Articles

Just Published

Premium
How a little-known subscription service outperformed Super Bowl advertisers on social
Premium
47 minutes ago

How a little-known subscription service outperformed...

Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.

Premium
Weber Shandwick ropes in Arpana Kumar Ahuja
Premium
1 hour ago

Weber Shandwick ropes in Arpana Kumar Ahuja

Joins from PR Pundit where she was chief growth officer

Premium
Rupa Frontline gets Ranveer Singh into his comfort zone
Premium
1 hour ago

Rupa Frontline gets Ranveer Singh into his comfort zone

Watch the ad films conceptualised by Scarecrow Communications here

Premium
Dave Trott's blog: Solve the business problem
Premium
20 hours ago

Dave Trott's blog: Solve the business problem

Starting with the business problem forces us to come at the situation out of a question rather than an answer, explains the author