Campaign India Team
Mar 17, 2017

Weekend Watch: Paper Boat's tribute to the Indian Railways

Watch the film conceptualised by Lowe Lintas here

Paper Boat takes you down memory lane again through its latest film which has been conceptualised by Lowe Lintas. The film pays a tribute to Indian Railways.
 
Set to the soundtrack of Malgudi Days, this film has a boy reminiscing the sights and sounds during his first use of the train with his parents, while making a visit to his grandmother. 
 
Parvesh Debuka, marketing head, Hector Beverages, said, “At Paper Boat, we belive to be protectors of timeless recipes. The films we create find resonance in people across age, class and any other barriers. This time, we are paying a unique tribute to one such institution that carried us wherever we wanted to go – the Indian Railways. The very mention of a train journey evokes a thousand memories. The hoot of a train, the shudder of the engine, the song of the tracks, the lull of the rhythm and the games played in compartments. At Paper Boat, we are happy to celebrate the legacy of unsung heroes who first stirred the ache of wanderlust in most of us and with whom we have our fondest vacation memories, The Indian Railways.”
 
Rajesh Ramaswamy, ECD, Lowe Lintas, said, "Every project on Paper Boat always starts with a thought that comes straight from the heart. So train journeys and the memories associated with them connected us all. And it's so universal. So we made a tribute to the trains for giving us such beautiful memories. And yes we got a director on board who had the same love for it!”
 
CREDITS:
 
Client: Paper Boat
Creative agency: Lowe Lintas, Bengaluru
Chairman and CCO: Arun Iyer
Executive director: Rajesh Ramaswamy
Creative copy: Indrasish Mukherjee and Pradhumn Acholia
Creative art: Rexena Devraj, Joann Joseph  
Account management head: Hari Krishnan
Account management team: Sonali Khanna, Smrithi Ramanujam and Rhea Bharat Budhiraja
Planning: Subramanyeswar S, Nikita Shah
Production house: Black Box Films
Director: Krishnakumar R
Source:
Campaign India

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