Campaign India Team
Dec 19, 2017

Virat Kohli bats for healthy snacks with 'Too Yumm' jingle

Watch the ad film conceptualised by Mullen Lintas here

RP Sanjiv Goenka Group's FMCG Division, Guiltfree Industries, has roped in Virat Kohli as the health ambassador for its healthy snacks brand Too Yumm. A film featuring the cricketer has been conceptualised by Mullen Lintas.
 
Kohli, who is known for his healthy eating habits is shown binging on different packs of Too Yumm through the film. All that eating makes people around him wonder how he manages to stay fit and look 'yum'. The film ends with Kohli revealing how Too Yumm is a healthy baked snack which allows people to 'eat lot, fikar not' (eat a lot and not bother about being unhealthy).
 
Sanjiv Goenka, chairman, RP-Sanjiv Goenka Group, said, “Transformative changes are being seen on how Indian consumers, especially the younger generation, eat and drink today. There has been an increasing popularity among healthy foods, which is the impetus behind the burgeoning growth of the healthy snack market. Too Yumm! is a healthier snacking option, which does not compromise on taste and brings a refreshing change to the snacking scene. We are very glad to introduce Virat Kohli as the face of Too Yumm! At RPSG, we wanted a brand ambassador who would advocate the values that the brand stands for. Virat Kohli makes the perfect fit for the brand as many look up to him for not only his fitness regime but also for the healthy choices he makes.”
 
 The film was published on YouTube on 14 December 2017. 
 
CREDITS:
 
Client: Guiltfree Industries
Brand: Too Yumm
Client team: Devarajan Iyer, Anupam Bokey, Shalin Desai, Nilanjana Mitra
Agency: Mullen Lintas
Creative team: Amer Jaleel, Shriram Iyer, Garima Khandelwal, Ashwin Joharapurkar, Ripanka Kalita, Shashank Salaskar, Anjali Ahuja, Chandni Dave
Account management: Virat Tandon, Ayyappan Raj, Samir Sagar, Jatin Jethi
Planning: Ekta Relan, Pallavi Bhosale
Production house: Crazy Few Films 
Director: Anupam Mishra
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Jabong brings in some swag into its sale
Premium
15 hours ago

Jabong brings in some swag into its sale

Watch the film conceptualised by Happy Mcgarrybowen here

Premium
Olive Crown Awards 2018: Last date for entries
Premium
16 hours ago

Olive Crown Awards 2018: Last date for entries

The awards promote advertising that is environmentally conscious

Premium
Bangladesh, Mongolia, Sri Lanka among fast-growing media markets
Premium
19 hours ago

Bangladesh, Mongolia, Sri Lanka among fast-growing ...

Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020

Premium
Delna Sethna elevated as CCO by L+K Saatchi & Saatchi
Premium
20 hours ago

Delna Sethna elevated as CCO by L+K Saatchi & Saatchi

Now a single leadership has emerged for creative department that earlier had three creative leaders. Victor Charles takes on the role of an executive director focusing on business development and integration