Sony Bravia strikes a perfection beat for 4K Series

Sony India has released a commercial for its latest television model under the Bravia 4K Series. The TVC created by Hakuhodo Percept went on air on 27 July.

The film features a traditional Japanese (Odaiko) drummer. An orchestration of rich colours and sound accompany his beats. The camera zooms out to reveal that the video of the drummer is playing on the TV screen. A series of supers highlight the USPs of the product including 'Magnetic fluid speakers' and 'Incredible 4K detail'. The film ends with the voice over: "Experience perfection - Bravia 4K."

Ryusuke Fukushima, head, marketing communication, Sony India, said, “Bravia 4K is an epitome of perfection, with 4K details, best picture and the most powerful sound. We wanted the audience to experience this sheer perfection. And our TVC does it successfully.”

Sabuj Sengupta, executive creative director, Hakuhodo Percept, said, “The challenge for us was to bring alive the absolute brilliance of Bravia 4k. And to achieve this, two of the most unique and amazing art forms were fused together - an Odaiko drummer and the beautiful forms colours create when dissolved in liquid.”

Credits

Client: Sony India
Creative agency: Hakuhodo Percept
Executive director: Elvis Sequeira
Executive creative directors: Sabuj Sen Gupta, Shobhit Mathur
ACD: Pankaj Kumar
Copy group head: Tripti Kakkar
Art director: Priyanka
VP servicing: Saptarishi Sengupta
Account director: Shubhra Tandon
Production house: Studio One
Director: Will Hyde