PNB MetLife has continued with its efforts to take the humorous route in life insurance advertising with its digital campaign, '#MakeTime'. The campaign was conceptualised by Social Kinnect.
It opens at a prayer meet for a musician, Shri Shri Kavinarayan Sharma's first death anniversary. His son is addressing a gathering. As the man's wife, who is seated besides him lights the candle, the late musician makes an appearance and blows off the flame. The deceased man takes a position on the stage between his son and daughter in-law. His son brings up how the man now looks to overprotect his family and hints about how he didn't do that when he was alive. He goes on to tell the crowd how the late father finds danger in everything now. These include reaching with a fire extinguisher when his daughter-in-law is using the gas to cook, holding the swing to make sure his grand daughter doesn't fall and making his son wear a helmet in a car for over protection. The film ends with the voice over introducing PNB Metlife's 'Mera Term Plan' as an insurance protection for the family.
The film is currently running on digital.
Client: PNB Metlife
Agency: Social Kinnect
Production house: Anaiah Films
Producer: Shiibu Tholat, Salome Joseph
Director: Vishwesh Kolwalkar