Campaign India Team
Apr 29, 2017

Partner Content - Airtel: A smart network for limitless possibilities

The new delightful TVC by Airtel underscores its network's capabilities and strikes a chord with the new millennials’ aspirations

Smartphones matter partly because of their ubiquity. They have become one of the fastest-selling gadgets, outperforming the growth of the simple mobile phones that preceded them. Today, digital lifestyle is the new normal and smartphones have proved to be an enabler. Having said that, a superior user experience by a smartphone can be delivered only through a great mobile network. But more often than not the choice of the network depends on the perception and hearsay!
 
Airtel’s new TVC shows a fresh new outlook on how choosing the right network partner matter. The TVC shows adorable kids discussing the various possibilities that smartphones could do.
 
A little girl saying lines like "I want a magic man in my smartphone, who can drive away all my problems" does strike the emotional chord. It subtly wires Airtel’s message how a smart network can offer much more than plain old calling facility and sheds light on various possibilities with what you can do with your device.
 
Who would not like to stream their favourite TV shows live, surf and download uninterrupted, have real-time GPS navigation while driving, do banking transactions on the go and all this with high safety levels. Airtel promises to offer just that through the TVC. So what’s in store for you!
 
•    Mobile anti-virus
•    Phone damage protection
•    Movies
•    Music
•    Games
•    Airtel Payments Bank
•    4G speed
 
We call it the next-gen’s smart network, for a cool smartphone experience!
 
Source:
Campaign India

Related Articles

Just Published

Premium
Indigo Consulting appoints Sumitra Sarkar as VP – client services and strategy
Premium
2 days ago

Indigo Consulting appoints Sumitra Sarkar as VP – ...

Moves from iContract where she was AVP

Premium
Weekend Watch: Sweden on Airbnb
Premium
2 days ago

Weekend Watch: Sweden on Airbnb

Watch the film conceptualised by Forsman & Bodenfors here

Premium
Pick of the Week: Volini
Premium
3 days ago

Pick of the Week: Volini

The message and the execution stand out on this one

Premium
CIDCA 2017: Shortlists announced
Premium
3 days ago

CIDCA 2017: Shortlists announced

Of the all-time-record of 670 entries this year, 188 make it to the shortlist