Campaign Staff
Jan 09, 2017

MMGB: Bupa UK 'For owning the dance floor'

Watch the film conceptualised by WCRS here

Bupa's stirring ad campaign promotes its new brand positioning, "For living", which is focussed on helping people get the most out of everyday life.
 
Actress Suzann McLean plays a recovered cancer patient dancing to 1967 soul classic Pain in my Heart as she realises she has beaten the disease for good.
 
CREDITS:
 
Client: Bupa UK
Agency: WCRS
Executive creative director: Billy Faithfull, Ross Neil, Leon Jaume
Creative director: Joe Miller
Copywriter: Dan Gorlov
Art director: Richard Glendenning
Agency producer: Stefanie Forbes
Integrated project manager: Mark Lambourne
Production assistant: Camilla Hempleman-Adams
Account handling: Matt Edwards, Chris Boyton, Chris Moger, Charlie Warner
Planning: Matt Willifer, Hayley Pardoe
Media agency: MEC
Production company: Academy
Director: Martin de Thurah
DOP: Niels Thastum
Executive producer: Simon Cooper
Producer: Cathy Green
Editor: Peter Brandt
Sound design: Aaron Reynolds at Wave Studios
Post-production: Electric Theatre Collective
Exposure: TV and online (UK)
 
Client team: Angelique Waker, Cheryl Rosenthal, Shannon Faley-Martin
 
(This article first appeared on CampaignLive.co.uk)

 

Source:
Campaign India
Topics

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Pranav Harihar Sharma quits Rediffusion YR
Premium
2 hours ago

Pranav Harihar Sharma quits Rediffusion YR

This was his second stint with the agency

Premium
The music record that will hopefully get heard in 2117
Premium
5 hours ago

The music record that will hopefully get heard in 2117

Watch the film conceptualised by Fred & Farid here

Premium
Cyrus Jogina joins Weber Shandwick as head of operations
Premium
Nikhil Kumar joins Publicis as VP
Premium
6 hours ago

Nikhil Kumar joins Publicis as VP

Joins from Bennett Coleman & Co