KFC has rolled out a series of 10-second TVCs for its 'Wednesday special offers'. The films have been conceptualised by Ogilvy & Mather and are being positioned as GIFs being reproduced on television.
So far, two films have been rolled out. Additional films will be rolled out during the next few months, informed a statement.
Lluis Ruiz Ribot, CMO, KFC India, said, “GIFs have become a means of communication that young consumers are using at nearly every point of digital conversation. It is a more engaging, amusing and human format of communication and they draw an instant connect with consumers. For this campaign, we wanted to create something that would be disruptive and also be shareable – and these quick GIF-inspired TVCs do just that!”
Agency: Ogilvy & Mather
ECD: Ajay Gahlaut
Sr. CD, creative services and design: Shailender Mahajan