Campaign India Team
May 18, 2017

India-Pakistan encounter disrupts businessman's plan to attain moksh

Watch the ad film conceptualised by Star Sports' in-house creative team here

Star Sports has rolled out a TVC for the upcoming India-Pakistan clash at the ICC Champions Trophy 2017. The film has been conceptualised by Star Sports' in-house creative communications team. 
 
Set to a 'chor aaya sab moh moh' jingle, the film shows a man willingly abandon materialistic possessions as he wants to attain moksh. He is then seen at a monastery, getting his head shaved off when a gust of wind flips a newspaper and reveals an ad for the 'India v Pakistan' clash at the ICC Champions Trophy on 4 June. Seeing that, the man runs out of the monastery to watch the game as the voice over says, 'yeh moh kabhi nahi chhutega'. 
 
A Star India spokesperson said, “ICC Champions Trophy is the biggest cricket tournament of the year and, with an India-Pakistan match, every cricket fan will tune-in no matter which side they cheer for. The passion, pride and enthusiasm that an India-Pakistan match draws from fans is unmatched around the world. ‘#SabseBadaMoh’ underlines this sentiment and carries the #ChampionsKaWorldCup campaign forward.”
 
CREDITS:
Client: Star Sports 
Creative Agency: Star Sports creative communications team
Production house: Red Ice Films
Film director: Shimit Amin
Music director: Hanif Shaikh
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
'Don't chase the numbers. Go micro,' says IPG's Terry Peigh
Premium
27 minutes ago

'Don't chase the numbers. Go micro,' says IPG's ...

In a conversation with Campaign India, Terry Peigh, senior vice president and managing director at Interpublic Group gives useful tips on what companies should do while engaging with influencers

Premium
Madison Media bags Viacom18's media duties
Premium
44 minutes ago

Madison Media bags Viacom18's media duties

The account was won following a multi-agency pitch

Premium
Fevikwik celebrates the rare moments of happiness
Premium
17 hours ago

Fevikwik celebrates the rare moments of happiness

Watch the films conceptualised by Ogilvy and Mather here

Premium
Fossil business goes to Mullen Lintas
Premium
23 hours ago

Fossil business goes to Mullen Lintas

The agency's Bengaluru operations will manage the business