Imperial Blue has rolled out three new films, which are part of its ongoing 'men will be men' series for its range of music CDs. The films have been conceptualised by Ogilvy & Mather.
One film (above) opens on a flight. It shows a man seated on an aisle seat and another man occupying a window seat. As the man on the aisle seat is getting comfortable, he notices a lady looking for a seat, which happens to be the one next to him. The lady asks him whether he'd mind moving to the centre seat. The man obliges. The twist in the film is that the lady was looking for a seat for her grandfather. She asks him to sit next to the man. The film ends with Imperial Blue's 'men will be men' message.
Another film opens in an office. Two men and lady look tired as they look at papers together. The monotony is broken for the two men as they hear a 'tick tock' sound. They assume it's a woman walking and leave their work to look for the person walking in. As they look out of their cubicle to see who is coming, to their disappointment they spot a man walking in. The duo get back to work, and the lady with them smiles at the situation.
The third film shows a man driving while a lady looks on. He's playing classical music and grooving to it. He then her home and goodbyes are exchanged. The next shot shows the man driving alone. The genre of music has completely changed, and the man is dancing to it.
The films were published on YouTube on 31 December 2016.