Campaign India Team
Dec 19, 2016

Flipkart's 'kids as adults' hunt for 'priceless' boss' parting gift, get lucky on 'Big Shopping Days'

Watch the ad film conceptualised by Lowe Lintas here

Flipkart has rolled out a film conceptualised by Lowe Lintas for its ongoing 'Big Shopping Days' festival. 
 
The film follows the e-commerce portal's 'kids as adults' theme again. This time three kids playing office colleagues are browsing for a watch, a farewell gift for their boss. One of them wonders why they're buying a 'mind blowing watch' for their 'khadoos' (snobbish) boss. The other two indicate that since it's his farewell, and the Flipkart sale is on, it won't hurt (their pocket) them so much. A voice over introduces the sale, during which time one's shopping could be for free for some lucky buyers. One of the kids suggests that they should write on the card, 'Boss, you're priceless', referring to the 100 per cent cashback they got. The trio break into laughter as the film ends with the introduction of the sale.
 
The film was published on YouTube on 12 December 2016 and is currently on air.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Olive Crown Awards 2018: Last date for entries
Premium
2 hours ago

Olive Crown Awards 2018: Last date for entries

The awards promote advertising that is environmentally conscious

Premium
Bangladesh, Mongolia, Sri Lanka among fast-growing media markets
Premium
6 hours ago

Bangladesh, Mongolia, Sri Lanka among fast-growing ...

Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020

Premium
Delna Sethna elevated as CCO by L+K Saatchi & Saatchi
Premium
6 hours ago

Delna Sethna elevated as CCO by L+K Saatchi & Saatchi

Now a single leadership has emerged for creative department that earlier had three creative leaders. Victor Charles takes on the role of an executive director focusing on business development and integration

Premium
Campaign IRS 2017 Webinar: 'IRS findings to be seen along with ABC numbers'
Premium
2 days ago

Campaign IRS 2017 Webinar: 'IRS findings to be seen ...

ABC reports to be linked with IRS software two months from now, the expert panel revealed in Campaign India's Webinar held to analyse the impact of IRS 2017