Campaign India Team
Dec 19, 2016

Flipkart's 'kids as adults' hunt for 'priceless' boss' parting gift, get lucky on 'Big Shopping Days'

Watch the ad film conceptualised by Lowe Lintas here

Flipkart has rolled out a film conceptualised by Lowe Lintas for its ongoing 'Big Shopping Days' festival. 
 
The film follows the e-commerce portal's 'kids as adults' theme again. This time three kids playing office colleagues are browsing for a watch, a farewell gift for their boss. One of them wonders why they're buying a 'mind blowing watch' for their 'khadoos' (snobbish) boss. The other two indicate that since it's his farewell, and the Flipkart sale is on, it won't hurt (their pocket) them so much. A voice over introduces the sale, during which time one's shopping could be for free for some lucky buyers. One of the kids suggests that they should write on the card, 'Boss, you're priceless', referring to the 100 per cent cashback they got. The trio break into laughter as the film ends with the introduction of the sale.
 
The film was published on YouTube on 12 December 2016 and is currently on air.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Lowe Lintas bags the creative mandate for Scotch-Brite and Scotchgard
Premium
1 hour ago

Lowe Lintas bags the creative mandate for Scotch-Bri...

The account moves from Grey Worldwide, Bangalore.

Premium
Dentsu India bags Vieda's creative mandate
Premium
3 hours ago

Dentsu India bags Vieda's creative mandate

Account won post a multi-agency pitch

Premium
Interbrand Best Global Brands 2017: Apple, Google retain top two positions; Microsoft passes Coca-Cola at three
Premium
7 hours ago

Interbrand Best Global Brands 2017: Apple, Google ...

Facebook breaks into the top 10 for the first time

Premium
Priti Murthy to join OMD as CEO
Premium
9 hours ago

Priti Murthy to join OMD as CEO

The appointment follows consolidation of DDB Mudra Group's media business under OMD in late 2016.