Flipkart makes 'now or never' pitch for 'Big Billion Days' sale
Watch the ad film conceptualised by Chapter Five here
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India’s creative economy is poised for its global leap
FICCI Frames 2025 underlined that India’s next creative milestone will come not from output, but from collaboration, innovation, and global cultural resonance.
Duolingo rolls out its new ad platform
The in-house platform offers brands a fresh way to advertise on the language learning app with signature characters and animated storytelling.
Domino’s bakes craveability into its first brand ...
With a new ‘Cravemark’ and help from Shaboozey, the pizza giant and agency WorkInProgress reconsiders its identity from a position of strength.
McDonald’s India walks the line between value and ...
Arvind RP, CMO of McDonald’s India (West & South) outlines how the QSR is adapting to India’s value-conscious yet upgrade-seeking consumers in a fragmented market.