Campaign India Team
Sep 28, 2016

Coca-Cola encourages 'Coke Nawaazi' ahead of festive season

Watch the ad film conceptualised by McCann Erickson here

Coca-Cola India has rolled out a TVC ahead of the upcoming festive season. The film features Bollywppd actors Deepika Padukone and Renuka Shahane and has been conceptualised by McCann Erickson.
 
The film opens with Padukone and her brother entering a house looking to meet Mehraji. The duo are welcomed by Shahane. She asks them to sit down and informs that Mehraji will be with them soon. Their host enters the kitchen to pour them some Coke. Padukone, who was complaining of the heat, can't take her eyes off the beverage. Her brother notices a photo frame and letters which show this is not the Mehra they came to meet. He tries telling Padukone that, but she shuts him up and pretends to ignore him. Before he can say that they're in the wrong house to Shahane, Padukone gulps down the Coke served. Post which, she reveals that she is aware about being at the wrong Mehraji's house but had they returned rightaway, Coke would have felt bad. The tense situation for a second turns into a light moment filled with laughter. The film ends with the trio enjoying the beverage. The voice over says, 'Mehmaan kya chahte hain, isme koi confusion nahin. Toh khul ke kijeye Coke nawaazi' (There's no confusion about what the guests want. So go ahead with gusto, greet guests with Coke).
 
Debabrata Mukherjee, VP – marketing and commercial, Coca-Cola India, said, “Making every moment special is our core belief and this year’s social occasions campaign reiterates how Coca-Cola is the perfect companion for the both friends and strangers alike. It not only helps bring people together but also provides a great uplifting refreshing beverage experience.Standing strong as the preferred choice of beverage for guests, this campaign is a testimonial to how Coca-Cola brings about the feeling of celebrations and makes everyone feel right at home.”
 
Prasoon Joshi, chairperson Asia Pacific, CEO and chief creative officer India, McCann, said, “We as Indians take pride in guesting or mehmaan-nawaazi. The new TVC takes a different spin on guesting. We have looked at it purely from a guest’s point of view and accentuated the desirability for Coca-Cola, in a fun way. The ability of Coca-Cola to bring people together and make moments special remains at the centre, like when Deepika says in the ad ‘Aise hi chale jaate toh Coke bura maan jaata!’”.
 
The campaign will include social media, radio and retail legs. Coca-Cola India will also roll out festival gift packs 'soon'.
 
The film goes on air from 28 September.
 
Client
 
Client: McCann Erickson
Creative team
Chairperson Asia Pacific, CEO and chief creative officer India: Prasoon Joshi 
NCD: Prateek Bhardwaj
ECD: Kapil Bart 
Creative team leader: Sameer Kumar
Films head: Jeet Kalra
Source:
Campaign India

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