Campaign India Team
Aug 09, 2016

Big Bazaar salutes young boy’s habit of saving, warms India to ID sale

Watch the ad film conceptualised by DDB Mudra here

Retailer Big Bazaar has launched an ad film promoting its annual Maha Bachat sale during the Independence Day weekend (August 13 to 17). The film has been conceptualised by DDB Mudra.
 
Set in a traditional house with an open courtyard, it features a young boy observing the rain as it starts dripping down the terracotta-tiled roof. He decides to save some water in a copper glass, which is no match for the downpour. He gets more utensils from the kitchen and lines them up to collect the water. Even after all of them are full, it continues to rain, and he goes back to the kitchen. 
This time, he empties a carry bag with the Big Bazaar branding and uses it to collect rainwater. When his mother calls out to him, the drenched boy proudly shows off how much he has saved. Hailing saving as a good habit, a voice over and super announce the Maha Bachat sale.
 
Credits
 
Client: Big Bazaar
Agency: DDB Mudra
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Skechers emphasises the importance of running with four Indian athletes
Premium
2 hours ago

Skechers emphasises the importance of running with ...

Watch the film conceptualised by Scarecrow M&C Saatchi here

Premium
India bags three pencils at D&AD - Day One
Premium
17 hours ago

India bags three pencils at D&AD - Day One

The awards will be presented on April 26

Premium
Ikea brings home the trendy ghosts
Premium
19 hours ago

Ikea brings home the trendy ghosts

Watch the film by Mother, London here

Premium
Blog: Savouring experiential marketing beyond the taste buds
Premium
21 hours ago

Blog: Savouring experiential marketing beyond the ...

A former investment banker is teaching marketers a lesson or two in experiential marketing