Apollo Tyres leverages Manchester United association to underline performance

Apollo Tyres has leveraged its three-year partnership with Manchester United by launching a campaign featuring some of the club's players. 

 

The campaign, titled 'There are no shortcuts', is running in India and the UK. It has been conceptualised by The Brooklyn Brothers, London.

 

The TVC draws a parallel between football training and the tests a car has to pass before a race. It features the club’s players Robin Van Persie, David de Gea, Chris Smalling and Jonny Evans training. They are compared to test cars going through their strides on a race track. The film ends with a super that reads 'Performance. There are no shortcuts.’   

 

Marco Paracciani, chief marketing officer, Apollo Tyres, said, “This is one more step towards our journey of making Apollo a globally recognised brand. There are no shortcuts to achieve that goal as there are none to achieve great performance, be it on the road, on a sports pitch, at work or in life in general. Manchester United share the same view; hence we believe we have a very genuine and unique proposition that will resonate strongly with our customers and target audiences.” 

 

The campaign will run across television, cinema, print, digital and OOH.

 

 

Credits

 

Creative agency: The Brooklyn Brothers 

Media agency: Mindshare 

Production company: Somesuch & Co 

Director: Bob Harlow 

Post production: Moving Picture Company 

Editor: Trim Editing 

Audio: Wave Sound 

Composer: Nando Eweg/ Filmenzo