The 19th edition of Goafest will take place in Goa, featuring the ABBY Awards and industry-led creative sessions.
Verve Media secures the digital marketing mandate for Proticons, covering social media, SEO, paid media and a redesigned website.
DangleAds Technologies appoints Saurabh Wason as assistant vice president – business development to strengthen partnerships and expand its digital advertising solutions.
ITRH introduces its ‘Vyah’ bridal collection through a storytelling-led campaign celebrating Indian wedding rituals, craft traditions and ceremonial dressing.
Instamart partners with Samsung for a digital campaign that turns a smartphone launch event into an instant delivery moment.
Kenya launches a global tourism marketing campaign to strengthen destination recall and attract international travellers through immersive storytelling and digital engagement.
Salty introduces its first brand film, repositioning the label beyond jewellery by exploring accessories as expressions of identity and individuality.
NDTV appoints Siddharth Narula to lead revenue strategy for NDTV 24x7 and NDTV Profit Brand Studio, focusing on brand partnerships.
Ember’s new campaign highlights real cooking routines across Indian homes, positioning cast iron cookware as a practical choice for modern lifestyles.
Royal Stag introduces a data-led campaign featuring Rohit Sharma and Paddy Upton, using AI to personalise success frameworks for cricket fans.
Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.
Continental Coffee calibrates TV-heavy reach in the South with digital precision elsewhere, using SKU strategy and rising budgets to expand occasions without diluting cues.
From healthcare to finance and mobility, brands centre women’s narratives in campaigns that prioritise participation, visibility and everyday realities over product promotion.
The latest edition of the O Womaniya! report shows marginal improvements in front of and behind the camera, while highlighting the road ahead.
THE BIG QUESTION: Professionals argue gender inclusion must shift from symbolic messaging to structural change, by shaping hiring, leadership pipelines and product decisions across organisations.
IWD 2026: For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.
Agency brands EssenceMediacom, Mindshare and Wavemaker are appearing less frequently on pitch lists.
Cetaphil expands into the healthy ageing category in India with a new peptide-based skincare range targeting consumers seeking gentle anti-ageing solutions.
Innerwear brand Krvvy introduces its first digital campaign alongside a new product launch, highlighting structural design for fuller bust sizes.
Seagram’s Royal Stag Packaged Drinking Water introduces a new integrated campaign featuring multiple cultural icons to engage India’s youth audience.
‘The Apache DNA’ anthem with Brodha V is meant to connect performance motorcycling with music and youth culture.
The collaboration aims to connect music, culture and youth audiences while extending the brand’s long-standing ‘Good Times’ positioning.
GI Group Holding report highlights shifting consumer behaviour, with aspirational buying, smart devices and financing reshaping India’s FMCD market.
Coca-Cola India launches sports drink with a cricket-led marketing campaign featuring Shubman Gill and Neeraj Chopra.
The QSR expands the campaign with a creator-led film featuring Niharika NM to sustain social media engagement.
The two will develop an AI-driven filmmaking workflow designed to support long-form cinematic production and creator ecosystems.
The association updates its brand identity with Landor, positioning itself as a guiding platform for the marketing industry.
The new integrated campaign positions distinction and individuality as markers of modern success.
The event management company expands its entertainment services with the new division which is focused on talent sourcing, collaborations and global live experiences.
The skincare brand’s campaign uses a sports metaphor to communicate the brand’s positioning around sun protection.
Its 2026 summer campaign is built around gratitude, using a child’s perspective to tell a story set inside its store.
The agency will handle integrated creative and digital duties across its India tyre portfolio.
The campaign with Palak Tiwari highlighting coastal visuals is a digital-first launch.
Its entry into this category is supported by a satirical campaign addressing pricing transparency.
Travel Food Services and Thums Up activate airport dining spaces with a cricket-themed promotion timed around the ICC Men’s T20 World Cup.
According to a new report, the pressures shaping internal communication practice in India today will likely emerge as challenges in other markets globally over the next 16-18 months.
Naomi Michael joins from Omnicom and IPG where she held regional marketing and communications roles.
For brands chasing real cultural gravity, the question isn't which event to sponsor. It's whether you understand where the energy actually lives.
Indian auto advertising once moved cars off lots purely through storytelling. Is it forgetting its legacy?
EXCLUSIVE: After pausing acquisitions for 18 months, the Dutch agency leans on its 200-partner ownership model to prioritise client value over headline growth metrics.
From moving pichkaris to AI-led films and creator-driven street activations, brands reframed the festival of colours with inventive, experience-first storytelling.
Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.
With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing synthetic content.
From Young Spikes to Creative Campus and See It Be It, Spikes Asia Week 2026 doubles down on skills, support and connection for the region’s next generation of creative leaders.
The insurer marks its milestone year with a hyperlocal outdoor and social campaign rooted in evolving urban memories.
Fintech brand deepens merchant and consumer engagement through campaign-led rewards and exclusive Rohit Sharma meet-and-greet.
Insurer rolls out integrated ‘Chuniye Bharosa, Apno Sa’ platform across media, positioning health cover as an everyday act of family care.
IICT formalises cross-state industry alliance at GAFX 2026 to strengthen skilling, incubation and research across India’s AVGC-XR sector.
Havas Creative Network’s global chief transformation and growth officer argues that fewer, better-aligned clients drive stronger growth and accountability.
The ecommerce group strengthens its senior leadership with new appointments across supply chain and corporate communications functions.
The B2B digital agency expands its integrated model with a dedicated brand and creative division to align strategy, performance and design.
Prior to this, Plum spent 21 years at Publicis Media, last serving as chief growth and operating officer for Starcom Worldwide.
How real-time consumer intelligence is transforming brand communication and advertising ROI
The independent agency will establish a cross-functional team to work with Zoom.
Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.
Ahead of his Campaign360 keynote in May, Patilinet argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.
A science-led awareness push swaps blame for empathy, urging doctor consultations while navigating India’s tight pharma advertising codes.
The decision follows the chain’s expansion beyond 260 outlets and its stated ambition to reach 500 stores across Tier 1, 2 and 3 markets.
According to a new Meta-RAI whitepaper, 72% of product discovery now happens on the messaging app.
Bajaj Auto, in collaboration with VDO.AI and Dentsu India, launches a Dynamic Creative Optimisation-led CTV campaign to engage premium motorcycle buyers.
Coca-Cola India launches the energy drink Pro with a hand-drawn anime film, signalling a Gen-Z play rooted in speed, reflex and cultural remix.
For Rabi 2025‑26, SBI General Insurance participates in ‘Meri Policy Mere Haath’ to distribute crop insurance policies directly to farmers.
Eros Innovation introduces Large Cultural Voice Models and PersonaAI, a multilingual voice AI platform preserving cultural nuance and identity across Indian languages.
The global sports and entertainment brands expand their collaboration into a season-long platform spanning content, retail and fan experiences.
Marking World Compliment Day 2026, the confectionery brand shifts focus to gig workers and essential service providers through a nationwide gratitude-led initiative.
The BRICS-led education body strengthens its global media learning agenda with the appointment of an Indian education reformer and filmmaker.
The footwear brand introduces a youth-focused sneaker line through a music-led campaign anchored in street culture and everyday versatility.
The children’s personal care brand uses cultural provocation and humour to challenge the use of adult skincare products on young skin.
Users have little tolerance for fragmented, disjointed experiences.
The integrated agency will lead LinkedIn marketing, SEO and website development to strengthen the investment firm’s digital positioning.
A new internal brand film positions collective momentum and ‘Pragati’ at the centre of the company’s growth narrative.
The industry self-regulator is using digital creators to educate consumers about misleading sustainability claims and manipulative design practices.
A new syndicated research solution aims to help IPL sponsors and advertisers measure effectiveness and optimise performance during the tournament.
A new zero sugar beverage brand enters the market with a culture-led digital film rooted in minimalism and personal storytelling.
As AI moves into media planning, vernacular scale and ROI modelling, agencies confront a tougher question: infrastructure upgrade or strategic edge?
The jingle makes a comeback in a refreshed avatar, reinforcing the brand’s legacy of celebrating contrast for a new generation of snackers.
The collaboration brings together Adobe’s AI capabilities, content platforms and data orchestration tools with WPP’s strategic, creative and transformation expertise.
Its latest cinematic campaign is fronted by its new brand ambassador Yashasvi Jaiswal.
Education-led storytelling has long been the brand's calling card. In a new film, it extends that playbook to the kids’ segment.
Reports emerged recently that the martech network was nearing an INR 1000-cr deal to acquire homegrown advertising major Madison World.
It introduces celebrity-led branding to industrial real estate through a campaign featuring Pratik Gandhi.
Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.
The HOWL chief executive makes a case for why performance-led creativity is no longer optional.
CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.
The real estate major swings to a generational brand platform, tracking cost per lead, walk-ins and branded search to measure pull over push demand.
The lifestyle-tech brand strengthens its communications function with a senior hire to align PR strategy with long-term growth.
The appointment signals NDTV’s intent to strengthen its global newsroom strategy and expand international coverage.
The integrated agency will manage national and regional communications as The Ocean Cleanup scales operations and visibility in India.
Sintex marks its 50th year with a campaign-led launch of Eterno, positioning a 50-year warranty as a long-term household investment.
Agency group will lead with media division in three-year plan after 5.4% revenue slump.
The question for marketers has moved from ‘Which influencer should we use?’ to ‘How do we architect our ecosystem around creators?’
The sports nutrition brand appoints actor and fitness enthusiast Nataša Stanković to lead digital campaigns focused on protein awareness.
Youth-focused agency Youthbeat will curate and manage a dedicated influencer collective to deepen Myntra’s creator-led fashion engagement strategy.
Combined staff numbers fell 6.4% as Omnicom took over IPG.
The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.
Former WPP CEO Mark Read joined Kantar Media board last year.
As conversational discovery reshapes OTT, brands must track high-intent prompts, thematic recurrence and downstream behaviour—while building relevance and privacy guardrails.
WPP Media’s This Year, Next Year report shows ad spends shifting from content-led to commerce and intelligence.
MMA India’s Growth Dialogues debuts in Mumbai (27 February) and Bengaluru (6 March), convening senior marketing leaders from brands such as Swiggy Instamart, Mars, ITC, HDFC Bank, Tata Capital, Diageo India and Titan for closed-door conversations on AI, adaptive planning and measurable business growth.
The leadership move signals a sharpened regional marketing focus as Tanium builds demand for autonomous endpoint management across Asia Pacific and Japan.