Campaign India Team
Feb 24, 2017

Unveiled: The 'Client-Agency' relationship study

Campaign India, in partnership with business relationship firm, Aprais, conducted a study on client-agency relationships. Here is the verdict.

Unveiled: The 'Client-Agency' relationship study
Unveiled: The 'Client-Agency' relationship study
Unveiled: The 'Client-Agency' relationship study
Unveiled: The 'Client-Agency' relationship study
Unveiled: The 'Client-Agency' relationship study
Unveiled: The 'Client-Agency' relationship study
Unveiled: The 'Client-Agency' relationship study
Unveiled: The 'Client-Agency' relationship study
Unveiled: The 'Client-Agency' relationship study
Unveiled: The 'Client-Agency' relationship study
Unveiled: The 'Client-Agency' relationship study
Unveiled: The 'Client-Agenc...
Unveiled: The 'Client-Agenc...
Unveiled: The 'Client-Agenc...
Unveiled: The 'Client-Agenc...
Unveiled: The 'Client-Agenc...
Unveiled: The 'Client-Agenc...
Unveiled: The 'Client-Agenc...
Unveiled: The 'Client-Agenc...
Unveiled: The 'Client-Agenc...
Unveiled: The 'Client-Agenc...
Unveiled: The 'Client-Agenc...
Earlier this month, Campaign India, in partnership with business relationship firm, Aprais, launched a study on client-agency relationships. With love in the air during St. Valentine's Day, the timing could not be better to reaffirm their commitment to each other.
 
The real lessons in this study were hidden in not what they said, but in what they did not say. Out of the 50 executives who were approached for this study, only half of them responded - possibly a comment on how much time they were willing to invest in this relationship.
 
There were other key indicators as well. The number of people who felt that there was little improvement in client-agency relationships was a resounding majority.
 
The St Valentine's Day study is not just an indicator of what drives client-agency relationships. Importantly, it tells you what are some loose ends that need to be tied-up on a priority.
Source:
Campaign India

Related Articles

Just Published

Premium
Isobar appoints Suraj Nagappa to head Bengaluru office
Premium
Unmetric Engagement Meter: Most viewed on YouTube (1-10 October)
Premium
5 hours ago

Unmetric Engagement Meter: Most viewed on YouTube ...

Videos from OnePlus, Goibibo, Bajaj Dominar and more...

Premium
Media360 India: 'The industry is stuck with what it was in 2005'
Premium
5 hours ago

Media360 India: 'The industry is stuck with what it ...

Prabhvir Sahmey (DoubleClick) and Prabh Simran Singh (Hotstar) addressed the current buzz words in digital: 'programmatic' and 'viewability'

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
13 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

Kiss films' co-founder and managing partner takes us to the 'residence' of Ogilvy South's CCO