The third and final day of Goafest 2017 saw sessions featuring Laura Ries, Geeta and Babita Phogat in conversation with Mandira Bedi and Amit Kant in the first half of the day.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The author examines how these firms are aggressively trying to find their own identity in the traditional industry environment
Watch the ad film conceptualised by Enormous Brands here