Shortlists of the Tangram Effectiveness Awards 2017 have been announced. From a total of 259 entries that have made the cut, 38 come from India.
Mindshare India leads with 14 shortlists followed by BBDO with nine.
Maxus and TBWA have three each while J. Walter Thompson and Publicis India have two.
Digital Arts Network, iProspect, Isobar, Mediacom and SapientRazorfish have received one each.
The winners will be announced at the Tangrams Awards ceremony held on the first evening of Spikes Asia Festival, 27 September 2017. The Tangrams programme will also expand to include a two-day focus on marketing effectiveness at Spikes Asia on 28 and 29 September.
Tangrams Effectiveness at Spikes will be open to all registered delegates as part of the full Spikes Asia Festival agenda. A full Spikes Asia delegate registration includes access to the Tangrams Awards ceremony.
Andrea Hayes, festival director, said, “As the quality of work increases year on year, the achievement of the shortlisted entries is all the more impressive and we would like to congratulate the finalists who have clearly demonstrated the effectiveness of their work.”