Campaign India Team
Sep 29, 2017

Spikes Asia 2017: Taproot Dentsu is Indian 'Agency of the Year'

McCann (13) leads metal tally followed by Taproot Dentsu (10); Wieden + Kennedy, HPCL and Tata Capital also win Golds

Spikes Asia 2017: Taproot Dentsu is Indian 'Agency of the Year'
India bagged a total of 49 metals at Spikes Asia. Winners were announced at an awards gala in Singapore on 29 September.
 
McCann India led the tally with thirteen metals. This included a Grand Prix for Good for 'The Immunity Charm' for Ministry of Public Health Afghanistan. The agency also won two Golds, six Silvers and 4 Bronze. 
 
Taproot Dentsu also won a Grand Prix and the 'country agency of the year' title. The win came for Adidas in the Integrated category. The agency amassed a total of 10 metals, including a Gold, Silver and seven Bronze.
 
Wieden + Kennedy Delhi won a Gold for 'Da Da Ding' for Nike in the Films category. 
 
HPCL (Roads that Honk) won an Innovation Spikes, while and Tata Capital (Salaam Loans) won Gold. 
 
Here's a full list of winners by category. A complete agency tally follows. 
 
Design 
 
Ogilvy & Mather bagged a Silver and Bronze Spike for Savlon's 'Healthy Hands Chalk Sticks'.
 
McCann won Silver for 'The Immunity Charm' for Ministy of Public Health Afghanistan. 
 
Digital 
 
Tata Capital won a Gold Spike for 'Salaam Loans'. 
 
BBDO India bagged a Silver for '#ThingsDontJudge' for Ebay India. 
 
Direct 
 
Taproot Dentsu bagged a Gold and Bronze Spike each for its work done for Adidas. 
 
Fleishman Hillard's 'School for Justice' for Free a girl movement won a Silver and Bronze Spike each. J. Walter Thompson was credited with the 'idea construction' for this entry. 
 
Film Craft 
 
ITC's Vivel Lotus Oil Soap bagged a Bronze as did Wieden+Kennedy for 'Da Da Ding' for Nike. 
 
Film 
 
Wieden+Kennedy bagged a Gold for Nike's 'Da Da Ding'. 
 
BBDO won Bronze for '#ReleaseThePressure' for Pepsico. 
 
Taproot Dentsu too won a Bronze for 'Tale of Two' for Adidas. 
 
Healthcare 
 
Indian agencies won a total of nine Spikes in this category.
 
McCann's 'The Immunity Charm' was among the metals in this category too. It bagged two Golds and a Bronze.
 
Taproot Dentsu won a Silver and two Bronze Spikes for Adidas.
 
Ogilvy & Mather's 'Savlon Healthy Hands Chalk Sticks' won a Silver Spike.
 
Havas (Mortein) and Medulla Communications (IAPC) won a Bronze each.
 
Innovation
 
HP Lubricants 'Roads That Honk' bagged an Innovation Spike. 
 
Integrated 
 
Taproot Dentsu won a Grand Prix for 'Odds' for Adidas. 
 
Fleishmanhillard's 'School for Justice' for Free a girl movement won Silver. 
 
BBDO bagged Bronze for '#ReleaseThePressure' for Pepsico.
 
Media 
 
McCann bagged two Silver Spikes for 'Sweet Change' for Paytm.
 
Dentsu Webchutney's 'The Dyslexic Captcha' for Jaslok Hospital and Research Center won Silver.
 
Mindshare bagged a Silver for 'Nayi Soch' for Star India.
 
Mediacom's '#LikeAGirlIndia' for Whisper won Bronze as did BBDO for '#KindnessIsCashless' for Visa. 
 
Outdoor 
 
McCann bagged a Silver for 'Sweet Change' for Paytm.
 
Ogilvy too bagged a Silver in this category. The win came for 'Savlon Healthy Hands Chalk Sticks'.
 
PR
 
Tata Capital won a Bronze for the 'Salaam Loans' campaign. 
 
BBDO India and Edelman won a Bronze each for the '#ReleaseThePressure' entry for Pepsico. 
 
Print & Outdoor Craft 
 
BBDO's '#KindnessIsCashless' for Visa won Bronze.
 
McCann won a Bronze for its 'World For All' campaign.
 
Taproot Dentsu's 'Tale of two' for Adidas also won Bronze. 
 
Print & Publishing
 
McCann won India's solitary Spike in this category as it won Silver for the World For All campaign.
 
Promo & Activation 
 
FleishmanHillard bagged a Silver for 'School For Justice' for Free a girl Movement India. 
 
Taproot Dentsu won two Bronze Spikes for Adidas. 
 
McCann's 'The Immunity Charm' for Ministry of Public Health Afghanistan won Bronze. 
 
Radio 
 
McCann won a Silver and Bronze each for 'Dead Hour' by Nescafe. 
 
 
Source:
Campaign India

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