Raji Ramaswamy has been announced as the CEO of Contract Advertising. She takes over from Rana Barua who has moved out of the agency. Ramaswamy's new role is effective 3 July 2017.
Tarun Rai, CEO, JWT South Asia, said; “Over the last four years Rana has built an excellent team of professionals, helped in developing new capabilities, built business and reputation. As a result of his efforts, Contract continues to be counted as one of the best agencies in the country. He will be missed and I am sure he will make a success of whatever he choses to do next. We wish him all the very best. “
Barua said; "It's been an outstanding and fulfilling four and a half years for me at Contract and I have enjoyed every moment of this journey. Contract is now clearly among the top few agencies of the country and poised only to get bigger and better.”
Ramaswamy was heading J. Walter Thompson's Kolkata office prior to this.
Rai added, “I have known Raji for over a decade. She is a consummate advertising professional. Her passion and energy are infectious. She leads from the front and is totally committed to her work and to her clients. She understands the power of collaboration, is a team player and an excellent leader. I am very confident that she will do exceptionally well in her new role and help in meeting our clients’ business objectives and in taking Contract to greater heights.”
Ramaswamy said; “Contract Advertising has always been an iconic brand and respected for its commitment to building great brands. With this opportunity, I hope to leverage my vast experience in brand building across categories by creating meaningful communication that will deliver on brand objectives and create campaigns that will work for our clients and the agency”