OMD MudraMax has bagged the media duties of Dalmia Cement Bharat following a multi-agency pitch. The agency's Gurugram office will handle the business which will be led by Tarun Nigam, EVP and principal partner, OMD MudraMax.
B.K. Singh, head of corporate brands and marketing, Dalmia Bharat Enterprises, said, “We have very strong confidence on the long term growth opportunity of the Indian cement industry. We have ambitious plans to leverage this opportunity through our core experience and proven expertise of the industry. A capable partner like OMD MudraMax will certainly bring in critical contributions and help in this process. We welcome OMD MudraMax on-board.”
Sathyamurthy Namakkal, president, OMD MudraMax, said, “We are happy to partner with clients who embrace agencies as partners. The brand Dalmia’s ‘customer first’ motto and future ambitions matches with the capabilities that our group companies stand for and offer. We are delighted to engage with Dalmia Group. A prestigious win for us”.
Nigam added, “Dalmia is an iconic brand and we are delighted to handle its media duties. It is a great opportunity for us to put forward our strategic thinking, local market expertise and drive on ROI for Dalmia’s brand investments. This is an excellent time to partner with them.”
Dalmia Cement started operations in 1939 and claims to be the third largest cement group in India. A statement from the agency revealed that the company has recently partnered with International Finance Corporation to promote sustainable business.