Campaign India Team
Jul 25, 2016

New Business League: June 2016 update

J. Walter Thompson and Mindshare secure the top spots again, but there are movements elsewhere

New Business League: June 2016 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
 
CREATIVE AGENCY PERFORMANCE LEAGUE
 
New Rank Last Rank Agency Recent wins Estimated YTD win revenue (Rs Crore) Recent losses Estimated overall YTD revenue No. of wins
1 1 J. Walter Thompson Asian Paints Project, Yeldi Softcom, Apollo Hospitals  720.66   720.66 102
2 2 Mullen Lowe Lintas Group Cleartrip, Enzen Global, YuppTV Project  668.11   668.11 36
3 4 Leo Burnett Canara HSBC & OBC Insurance Project, Clove Dentist Project 262.17 Sony Entertainment TV 257.03 24
4 3 Rediffusion Y&R Eveready Appliances, Amplifon, British Council, Balmer Lawrie Project 226.5   226.5 11
5 11 Ogilvy Janalaxmi Bank, Unilever Project, Dixcy Scott 303.02 Fiat 205.3 25
6 5 Publicis + Publicis Ambiance DTDC, Ayurwin, Shop CJ, Inorbit Mall Project SonyLiv 200.61   200.61 42
7 9 Mudra DDB SAP Marketing Service, Enigma Project, Ujjivan 200.07 L&T Realty 200.07 42
8 6 McCann Worldgroup Staples SBA Project, Leela Hotel Project, 3M Water Purifier Project 206.96 VIP 193.23 34
9 7 Cheil Aditya Birla Group,National Geographic, Fox Life 125.95   125.95 13
10 8 L&K Saatchi & Saatchi Reliance Petrolium, Bombay Dyeing Project, Mondelez (Gum and Candy) 106.79   106.79 14
11 10 Soho Square Faber, Vasmol, Piaggio(Vespa and Aprilia) 82.36   82.36 4
12   Social Kinnect HDFC ERGO(Social Media), Zee TV(Digital) 41.18   41.18 2
13 12 FCB Vero Coffee, Jagran Prakashan Brands 41.18 Siemens 33.39 2
14 13 Isobar Panasonic (digital) 28.93   28.93 11
15 14 iContract Garnier (digital) 27.45   27.45 1
16= 15= RK Swamy BBDO Crompton Greaves 20.59   20.59 1
16= 15= Havas Worldwide D'lecta 20.59   20.59 1
18 22 Dentsu TI Cycles (Digital), Maruti Suzuki (Digital 54.91 Cremica 18.88 3
19= 17== Whyness VIP 13.73   13.73 1
19= 17== Madison Asian Paints   13.73   13.73 1
19= 17== BBH Snapdeal 13.73   13.73 1
22 20 M&C Saatchi Birla Institute of Technology, Genesis La Mode Project 2.75   2.68 4
23 21 TBWA Clothing Client 2.4   2.4 1
24 23 Bates 141   0 Balmer Lawrie Projet -25.74 0
            3,193.00 376
 
MEDIA AGENCY PERFORMANCE LEAGUE 
 
New Rank Last Rank Agency Recent wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue No. of wins
1 1 Mindshare Crown Beers, VGP Universal Kingdom, ZopSmart Technology 326.02   326.02 24
2 2 Lintas Media Group Reckitt Benckiser, Monster, Anmol Biscuits 179.22   179.22 3
3 3 Havas Media MoneyView.in, Resurgent Rajasthan, PropTiger, Spice Mobility 160.4   160.4 13
4 5 Lodestar Universal Mahindra Retail(babyoye.com) Digital, Coca-Cola, Saregama 194 Sony Pictures 139.1 11
5 4 Maxus OLX, Infiniti Retail (Croma), Droom, Tata Motors 142.42 Nikon (digital) 134.52 4
6 13 PHD Volkswagen, Allianz, Hindsiam Bevs 78.29   78.29 3
7 6 OMD Telenor, Met Life, Kamdhenu Paints, Fineti 69.66 Spice Mobility 42.9 6
8 9 Zenith Telenor(Digital), Lenovo, Abof, Hatsun Agro, AVIVA, Bridgestone 163.18 GPI 38.78 18
9 7 Madison Media Angel Broking, LeEco, Zopper.com 58.34 Amplifon 29.42 3
10 8 Dentsu Media Electronic Client 39.4 Bridgestone 29.1 7
11 15= Vizeum Warner Brothers Pictures 24.02   24.02 2
12 10 Alliance Vivo 13.73   13.73 1
13 11 Carat IT client 13.3   13.3 19
14 12 FoxyMoron Ather Energy 10.3   10.3 1
15 14 Starcom Merck, Reliance General Insurance 8.58   8.58 2
16 15= TME   0   0 0
17 18 MEC Konark Rajhans Estates 4.46 MetLife -8.24 1
18 15=   MediaCom 0 Volkswagen -68.64 0
            1,150.80 118

 

Source:
Campaign India

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