When the IRS (Indian Readership Survey) was missing in action, India added around 11 crore readers according to the IRS 2017 Report that was unveiled in Mumbai today. The last IRS study happened three years back in 2014. Total readership of newspapers (including the smaller local titles that are not registered with the INS) has crossed 40 crore from the earlier number of 29 crore plus readers.
IRS 2017: English dailies bow out of the top 10
Newspaper readership has grown by 40 per cent adding 11 crore readers
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