India@Cannes2012: McCann leads Gold hunt; LB, Cheil bag Silver, BBDO Bronze

McCann Worldgroup India won India's first Gold for its three-entry campaign for Western Union, in the Outdoor Lions category on day three of the Cannes Lions 2012.

In the Media Lions category, Leo Burnett and Cheil Worldwide bagged a Silver each, while BBDO India added to the metal tally with a Bronze Lion.

There were no Indian winners in the Mobile and Creative Effectiveness Lions competitions, the other two categories for which winners were announced on day three of the International Festival of Creativity. While there were no Indian shortlists in the Mobile Lions category, the lone Indian shortlist failed to convert to metal in the Creative Effectiveness category.

Outdoor Lions

McCann Worldgroup India's Gold-winning campaign for Western Union Money Transfer comprised three entries: ‘Franklin Gandhi’, ‘Lincoln Fahd’ and ‘Queen Mao’.

     

Commenting on the win, Prasoon Joshi, executive chairman, McCann Worldgroup India and regional creative director, McCann Asia Pacific, said, "I was pretty sure about the work winning something. My only thing was that we need to perfect the technique first because it (the hoarding) changes the currency when you move. The first thing was to get it right, and the team has done it. We are winning a Gold Lion after sometime. This is definitely significant. I feel it is winning because it is redefining outdoor as a medium. If I was in the jury, I would have given it a Grand Prix."

There were two Grand Prix Lions in the category. Ogilvy Shanghai grabbed one for its work ‘#Cokehands’ for Coca Cola. The other Grand Prix went to Jung von Matt Hamburg for ‘The Invisible Drive’ for Daimler Mercedes Benz.

View the winning entries:

#Cokehands:

  

Media Lions

Leo Burnett’s entry ‘Ink Pad’ for Door Step School won the agency the a Silver Lion in the Media Lions category. Cheil Worldwide Gurgaon’s ‘Minus One Project’ for Samsung won India’s other Silver in this category, while BBDO India’s  ‘You Shave. I Shave.’ entry for Gillette Fusion won the agency a Bronze Lion.

View the winning entries:

Ink Pad

Minus One Project

You Shave. I Shave.

Manning Gottlied OMD London, won the Grand Prix in this category for their entry titled ‘Google Voice search’ for Google.

Mobile Lions

Grow Interactive Norfolk/ Johannes Leonardo New York won a Grand Prix for its campaign titled ‘Hilltop Re-Imagined For Coca Cola’ for Google in this category.

There were no Indian shortlists in Mobile Lions.

Creative Effectiveness Lions

The lone Indian shortlist in this category came from Creativeland Asia, which did not convert into metal.

The Creative Effectiveness Grand Prix went to BBH London for 'Axe Excite' for Unilever’s Axe.

View the winning entry: